20 email header templates to grow your newsletter
Practical examples you can copy, adapt, and drop straight into Substack.
Last time out, we looked at why email headers matter. They’re the very first thing your subscribers see when they open your emails, and they can do more than fill empty space. A well-chosen header builds trust, reminds readers who you are, sets the tone for what’s coming, or even nudges people toward your paid work.
I showed you how to set one up inside Substack, and why it’s worth treating the header as more than an afterthought. Even a single line of text at the top of your emails can make them feel sharper, more deliberate, and more professional.
You can read that post here:
In today’s post, I’m sharing ready-to-use templates you can adapt for your own newsletter. Some focus on reader trust, some on community, and some on growing paid subscriptions.
They’re all simple enough to modify so you can start using them immediately.
Want to access these without a paid subscription?
You can purchase this collection of 20 email header templates from my Gumroad store, for less than the cost of a monthly paid subscription. If you want to access this content without the commitment, just hit the button below.
Paid subscribers can read on below!
Paid upsells
These are direct nudges toward subscriptions or products. They work best when you want readers to take a step beyond just opening the email.
While these are focused on paid subscriptions, you can easily adapt them so they work for online products, should you be looking to sell them.